WKNC

Black and white still image from a Bollywood film.
Wikimedia Commons

From indie rock to local rap, WKNC has built a loyal following of “hipsters and, well, more hipsters,” according to one station promo. But every Sunday morning, a totally different audience tune into North Carolina State University’s student radio station.

Tommy Coyote / Courtesy of Miriam Tolbert

How do local artists make it big these days? In the age of recommendation algorithms and music streaming, can a radio DJ spin an indie artist into fame? Miriam Tolbert is trying to do just that by slowly turning the attention of a commercial station back to the local scene.