Privacy

WUNC Privacy Policy

Effective Date: 8/21/2025

This Privacy Policy (the “Policy”) explains how and why WUNC Public Radio, LLC (“WUNC”, “we”, “us” or “our”), collects, stores, uses, discloses, shares, or otherwise processes your personal information. This includes information you provide us through interactions with our website (www.wunc.org) (the “Site”) or through other interactions with us (collectively, the “Services”).

The section titled “Additional Privacy Information for Certain Jurisdictions” below provides information about our compliance with potentially applicable international and U.S. state privacy laws (“Applicable Privacy Laws”).

Except as noted, this Policy is not applicable to information gathered or provided to us pursuant to other specific agreements.

Table of Contents
Personal Information We Collect
Sources of Personal Information We Collect
How We Use Personal Information
How We Disclose Personal Information
Donor Confidentiality
Additional Privacy Information for Certain Jurisdictions
Do-Not-Track Disclosure
Links to Third Party Sites
Changes to this Privacy Policy
Children’s Privacy
How to Contact Us

Personal Information We Collect

In order to provide our Services, we may process personal information from the categories listed below. Our listing of these categories does not mean that all categories or the examples listed in each category are collected from everyone who uses our Services or otherwise interacts with us. We are providing a list here in the spirit of transparency.

• Personal Identifiers: This may include your name, email address, primary mailing address, and phone number.
• Business/Employment Information: This may include your business/employer name and business contact information for matching gift programs and similar purposes.
• Internet or other electronic network activity: This may include session information, site navigation data, referring source data (including referring URLs), browser type, browser identifier, and other similar information collected via the use of cookies and other similar technologies about how you use the Services.
• Payment Information: This may include financial information collected for donation/payment processing. Please note that in most instances this information is collected and processed by service provider on our behalf.
• Other miscellaneous information you choose to provide to us: While we do not request or require that you provide other types of personal information, we are aware that users may include additional information about themselves when contacting us or otherwise engaging with our Services.

Sources of Personal Information We Collect

We collect the categories of personal information listed above from various sources. This section lists and describes those sources.

Directly from you. We collect personal information directly from you when you provide it to us, for example, when you enter a drawing, request information or contact us with inquiries through the Services or via email, or subscribe to email updates.

Indirectly from you. We may automatically collect personal information from you when you visit the Services through the use of tracking technologies or by other passive means. This “passively collected” information helps us to improve our offerings and allows us to ensure our Services work as designed and in a way that meets your expectations. Some examples include:

• Log Information. Through the use of analytics tools, we may automatically record information that your browser or mobile device sends when you access our Site. This information may include information such as your device type, browser language, your computer operating system, your mobile device and mobile operating system, the name of your internet service provider or your mobile carrier, the date and time of your request, etc.
• Cookies and Similar Tracking Technologies. When you visit or access our Site, we may utilize cookies (small text files containing a string of characters sent to your computer) or similar tracking technologies that uniquely identify your browser to track your activity and hold certain information. These tracking technologies may be categorized as follows:
  
  • Necessary: These tracking technologies help you access the Site and facilitate features on the Site. For example, these cookies make may be used to assist with Site navigation.
  • Functional: These tracking technologies support additional functionalities on our Site to provide an even smoother customer experience.
  • Performance: These tracking technologies help us to understand the behavior of our visitors. This enables us to keep improving our Site.
  • Advertising/Targeting: These tracking technologies may be used to facilitate the presentation of relevant advertisements on other sites or applications.

Most web browsers accept cookies automatically but can be configured not to do so or to notify the user when a cookie is being sent. If you wish to disable cookies, refer to your browser help menu to learn how to disable cookies. Please note that disabling all cookies could impact the performance of our Site and Services.

• Web Beacons and Pixels. Portions of our Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that we may use to help us analyze and improve our Services. We also work with service providers and advertising partners that use tracking pixels and similar tools to collect information about your visits to our Site and your behavior while on the Services. This information may be used by those third parties to deliver targeted advertisements to you across the internet based, at least in part, on your usage of our Services.
• From third parties. We may collect Personal Information about you from third parties, either at a user’s request or for our business purposes. These third-party sources vary, but could include the following:
• Donors. Our donors have the option of dedicating their donation to a third-party individual. In these instances, we collect the honoree’s name.
• echnical Service Partners. We work with a variety of third-party service providers to enhance and provide our Services. In working with our service providers, we may exchange personal information to improve our Services. Consistent with the Donor Confidentiality statement below, these third-parties are acting on our behalf or at our request to process donor information.

How We Use Personal Information  

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To provide our Services to you.
• To provide you information about our Services, including newsletters.
• To facilitate donations to WUNC.
• To ensure internal quality control and safety.
• To respond to your requests and inquiries.
• To communicate with you, such as to fulfill a request by you. We use return email addresses to answer emails or web-based requests that we receive.

We do not share your personal information with outside parties except to the extent necessary to provide information to you or as otherwise stated in this Privacy Policy.

We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to perform statistical analyses of users’ aggregate behavior so that we may enhance the content of our Services and improve Site navigation. We reserve the right to disclose anonymous data to third parties in our discretion. We also may use this information in the aggregate to analyze site usage.

How We Disclose Personal Information  

We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services on our behalf or at our request. These third-parties require access to such information to do that work. The categories of third parties we may share personal information with for this purpose include, but are not limited to, providers of:

• Donor Management Platforms
• Data Analytics Services
• Website Hosting Services

We may also disclose or share the information we collect in connection with our Services with the following recipients and/or under the following circumstances:

• Government and Legal Authorities. We may disclose personal information in response to lawful requests by governmental and other legal authorities, including requests from national security agencies, consumer protection agencies, courts, and similar authorities.
• Law Enforcement. Under appropriate circumstances, we may disclose personal information to law enforcement personnel and certain third parties for use in connection with and in support of law enforcement activities.
• Business Transfers/ Transactions. In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets, any user information owned or controlled by us may be one of the assets transferred to third parties. We reserve the right, as part of this type of transaction, to transfer or assign your information and other information we have collected from users of the Service to third parties. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred user information will be subject to this Policy. However, any information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.
• Safety, Fraud and Government Requests. To the extent permitted by law and in addition to the disclosures discussed above, we may disclose your personal information to government authorities or third parties if: (a) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect our property or other rights or those of other users of the Services, third parties or the public at large; or (b) we believe that you have abused the Services by using them to attack other systems or to gain unauthorized access to any other system, to engage in spamming, or otherwise to violate applicable laws or in violation of other terms published by WUNC. You should be aware that, following disclosure to any third party, your information may be accessible by others to the extent permitted or required by applicable law.

Donor Confidentiality  

WUNC fully complies with the donor confidentiality and disclosure requirements set forth in Section 396(k)(12) of the federal Communications Act (the “Act”). The Act sets forth specific requirements for the control of donor lists and donor information by public broadcasting stations receiving funds from the Corporation for Public Broadcasting. Consistent with these requirements, WUNC does not sell, rent, or otherwise exchange donor information with any Federal, State, or local candidate, political party, or political committee. Furthermore, WUNC currently does not share donor information with nonaffiliated third parties other than service providers acting on our behalf.

Additional Privacy Information for Certain Jurisdictions

Residents of certain international jurisdictions and U.S. states may also have the right to receive disclosures regarding processing of “personal data”, as defined under Applicable Privacy Law. Residents of these jurisdictions may have unique rights with respect to our processing of such personal data.

To the extent you are a resident of a jurisdiction with such a privacy law, and we collect, use or disclose personal data subject to your jurisdiction’s privacy law, this section of our Policy applies. For more information about the personal data we collect, use and disclose, please see “Personal Information We Collect,” “How We Use Personal Information,” and “How We Disclose Personal Information” sections in this Policy.

Consumer Rights. Under Applicable Privacy Law, you may have the following rights:

• Right to Access: You may have the right to confirm whether or not we are processing your personal data and to access such personal data.
• Right of Portability: You may have the right to obtain a copy of the personal data in an accessible and machine-readable format.
• Right to Delete: You may have the right to ask us to delete certain personal data we have collected about you.
• Right to Correction: You may have the right to ask us to correct inaccuracies in the personal data we have collected.
• Right to Opt-out of Sale: You may have the right to opt out of the sale of your personal data. For purposes of this subsection, a “sale” includes disclosing or making available personal data to a third party in exchange for money or other valuable consideration. As a general matter, WUNC does not sell personal data.
• Right to Opt-out of Targeted Advertising: You have the right to opt out of the processing of your personal data if it is used for targeted advertising. Applicable Privacy Laws may provide the right to opt out of the processing of personal data for decisions that produce legal or similarly significant effects concerning you.

Exercising Your Rights. If you are a resident of a jurisdiction that has enacted an applicable privacy law and wish to exercise any of these rights, please contact us at wunc@wunc.org.

Verification Process. We may request that you provide additional information reasonably necessary to verify you and your consumer’s request. If you submit the request through an authorized agent, we may need to collect additional information to verify your identify before processing your request. If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Response Timing. Upon receiving your request, we will attempt to respond within 45 days. The response period may be extended when reasonably necessary. We will inform you of any such extension within 45 days of receiving your request, together with the reason for the extension.

Right to Appeal. If we decline to take action regarding your request, we will inform you of our decision and the reasoning behind it. If you wish to appeal our decision, please e-mail us at wunc@wunc.org. Within 60 days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reason(s) for the decision. If your appeal is denied, residents of certain U.S. states may contact their Attorney General to submit a complaint related to the denial.

Do-Not-Track Disclosure

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

Email Preferences

You may register to receive email updates/newsletters from WUNC using the form provided on our Site. After registration, you may opt out of receiving such emails by: (i) clicking the “unsubscribe” link (included in the email footer), or (ii) sending a deletion request to wunc@wunc.org.

Links to Third Party Sites

Our Site contains links to other websites. Please be aware that we are not responsible for the privacy practices or content of other websites. If you submit personal information to any of those websites, your information is governed by their privacy statements. We encourage our users to be aware when they leave our site and to read the privacy policies of other websites and online services.

Changes to this Privacy Policy

We may update or change our privacy practices and this policy from time to time. If we update the policy, we will publish the revised policy on this page or as otherwise required by law. The date at the top of this policy reflects the date of the most recent update. Your continued use of this Site after we make changes is deemed, to the extent allowed by law, to be acceptance of those changes, so please check the policy periodically for updates.

Children’s Privacy  

Our Site and Services are not intended for persons under the age of 13, and we do not knowingly collect or retain personal information from persons under the age of 13.

If we become aware that we have inadvertently collected or otherwise received personal information from a child under age 13 without parental consent, we will take steps to delete the information as soon as possible. If you believe that we have collected information from a child under 13, please contact us at wunc@wunc.org.

Eligible Users

Users Outside of the United States. We make no claim that the Services are appropriate for all jurisdictions. Access to the Services may not be legal by certain persons or in certain jurisdictions. You are responsible for compliance with the laws of your jurisdiction. Please be advised that if you are located in the European Union or another region of the world that restricts data transfers to the United States, your personal information will be processed in the United States and may not have the same protection as provided in your jurisdiction.

How to Contact Us  

If you have any questions about this policy, please contact us using the information provided below:

Email: wunc@wunc.org

Phone: 1.800.962.9862

Mailing Address: 120 Friday Center Drive, Chapel Hill, NC 27517