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Business & Economy

Ask A Behavioural Economist: How Rational Was Your Holiday Spending?

'Tis the season for wallet woes. Behavioural economist Dan Ariely explains how holiday spending isn't always a rational endeavor.

The post-holiday season is a time when many people look back at the memories that were made, and the money that was spent. According to behavioral economist Dan Ariely, many of the financial decisions made during this time and throughout the year, are based on instincts or emotions rather than value.

With the growth of popular technologies like taxi apps and mobile payments, Ariely argues people are also becoming increasingly distanced from the physical pain of spending which can be helpful for keeping unnecessary spending in check.

Is your wallet suffering after the holiday season? Want to make smarter spending decisions in the months ahead? On Jan. 2 during the noon hour, Ariely takes your questions about the many ways we spend, and how we can spend smarter. Email us your questions to, call us live during the show at 1-877-962-9862, or tweet @state_of_things using the hashtag #SOTlive.

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