Bringing The World Home To You

© 2021 WUNC North Carolina Public Radio
120 Friday Center Dr
Chapel Hill, NC 27517
919.445.9150 | 800.962.9862
91.5 Chapel Hill 88.9 Manteo 90.9 Rocky Mount 91.1 Welcome 91.9 Fayetteville 90.5 Buxton
Play Live Radio
Next Up:
Available On Air Stations

Study: Political Lawn Signs Have Minimal Impact

Election placards placed near a polling location in Apex, N.C.
Magnus manske
Election placards placed near a polling location in Apex, N.C., July 2004.

A new study from High Point University questions the effectiveness of political lawn signs. 

Researchers say millions of dollars are spent on the signs across the country each election cycle.  Brandon Lenoir  is an assistant professor of Political Communication and Campaigns at the university.

"We actually found that unless the race is, is within only a percentage or two point spread between the two candidates, lawn signs have no effect on the outcome of the election."

Lenoir says the signs do not drive voter turn-out, either.  He says political organizers may be able to find a better use for limited campaign funds.

Related Stories
More Stories