Bringing The World Home To You

© 2024 WUNC North Carolina Public Radio
120 Friday Center Dr
Chapel Hill, NC 27517
919.445.9150 | 800.962.9862

Donate

Play Live Radio

Next Up:

0:00

0:00 0:00

Available On Air Stations

WUNC End of Year - Make your tax-deductible gift!

Beer Ad Battle Spills into Realm of Science

By David Kestenbaum

Published January 19, 2005 at 12:00 AM EST

Football's Super Bowl brings lots of beer ads. This year, Anheuser-Busch -- brewer of Budweiser and Bud Light -- has once again purchased exclusive rights for the national telecast.

Anheuser-Busch recently attacked some ads by rival brewer Miller saying the commercials overstate the results of taste tests.

Brewery scientist Michael Lewis helps NPR do its own comparison.

David Kestenbaum

David Kestenbaum is a correspondent for NPR, covering science, energy issues and, most recently, the global economy for NPR's multimedia project Planet Money. David has been a science correspondent for NPR since 1999. He came to journalism the usual way — by getting a Ph.D. in physics first.

See stories by David Kestenbaum

Stories From This Author

Paul Volcker's costly, but ultimately successful, fight to tame inflation

David Kestenbaum

Decades back, former Federal Reserve Chairman Paul Volcker had a radical idea to fight against inflation.
Library for Kids Goes Online

David Kestenbaum

The Internet Archive and the University of Maryland launch such a library, and it's free to anyone with an Internet connection. Kids helped design the library, and they had final say on the books.
How Managing Money Creates Huge Profits For The Federal Reserve

David Kestenbaum

The government is getting $100 billion this year, essentially from nowhere. It is the profit made by the Federal Reserve. The Fed is in charge of managing how many dollars are in the economy. It turns out to be a very profitable business, especially since the financial crisis, when the Fed threw an extra $3 trillion into the economy.