DAVID GREENE, HOST:
Good morning. I'm Goose, and I'll be your driver this morning. OK, fine. It's David Greene here. But if you're in Atlanta and you've gotten a ride recently from the car service Lyft, your driver may have introduced himself this way.
(SOUNDBITE OF ARCHIVED RECORDING)
SHAQUILLE O'NEAL: My name is Charles. My name is Pierre. My name is Goose.
(SOUNDBITE OF ARCHIVED RECORDING)
O'NEAL: Are you not entertained? Do not recognize what I've done as a Laker?
GREENE: Yeah, that's former Los Angeles Laker Shaquille O'Neal, who went undercover as a Lyft driver. It's been a slam dunk of a promotion for the company. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.
