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Will AI search engines lead to the death of the website? Some fear they will

By Bobby Allyn

Published May 24, 2024 at 4:07 PM EDT

Online publishers fear the rise of AI search will lead to a drastic drop in traffic to websites, fundamentally disrupting how the internet economy operates.

Bobby Allyn

Bobby Allyn is a business reporter at NPR based in San Francisco. He covers technology and how Silicon Valley's largest companies are transforming how we live and reshaping society.

See stories by Bobby Allyn

Stories From This Author

The week in AI: Apple announces AI features in new iPhone, Musk drops OpenAI lawsuit

Bobby Allyn

A round up of this week's developments and drama in artificial intelligence: Apple announced a slew of AI features for its new iPhone and Elon Musk dropped his lawsuit against the maker of ChatGPT.
2 artists claim credit for ‘All eyes on Rafah.’ The internet's most viral AI image

Bobby Allyn

The story of the two artists highlights the complexities of authorship and ownership in the world of AI content.
‘All eyes on Rafah’ is the Internet's most viral AI image. Two artists are claiming credit

Bobby Allyn

The image, with over 50 million shares, is considered the most viral ever AI-generated photo. Tracing the image’s history has revealed a rift over its true creator.