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Priceline's Stock Climbs, Despite Europe Crisis

Actor William Shatner, the "Priceline negotiator," is the face of Priceline. (Priceline)
Actor William Shatner, the "Priceline negotiator," is the face of Priceline. (Priceline)

Priceline.com, the U.S. online travel agency, has seen its stocks rise to near $1,000 — a record it set during the dot-com bubble of the 1990s.

Priceline purchased the Amsterdam-based Booking.com in 2005, and has relied on European hotel reservations for its growth.

This comes despite the tanking economies of some of the biggest European tourist destinations: Portugal, Greece, Ireland and Spain.

Guest

  • Marty Schenker, executive editor at Bloomberg. He tweets @mschenker.

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