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Voter Survey: North Carolina Voters Sour On State Of Nation

A voter leaves a voting site at Agriculture Center in Pittsboro on Tuesday, Nov. 3, 2020 as if to be walking down a red carpet made of political signs.
Peyton Sickles
for WUNC

Updated at 2:20 a.m.

Voters in North Carolina made their pick for president while holding negative views about the country’s direction and the nation's economy, according to an expansive AP survey of the American electorate.

The race between President Donald Trump and Democratic rival Joe Biden concluded Tuesday as the nation remains in the throes of a global public health crisis and mired in the economic downturn it brought on. AP VoteCast found that 41% of North Carolina voters said the U.S. is on the right track, and 58% of voters said it is headed in the wrong direction.

Voters were more negative than positive in their assessments of the nation’s economy. Overall, 44% described economic conditions in the U.S. as excellent or good, and 56% called them not so good or poor.

Here’s a snapshot of who voted and what matters to them, based on preliminary results from AP VoteCast, a nationwide survey of about 132,000 voters and nonvoters -- including 3,731 voters and 701 nonvoters in North Carolina -- conducted for The Associated Press by NORC at the University of Chicago.


In the race for president, Biden had an edge over Trump among voters under 45, but Trump led Biden among older voters.

John Ruhl, 83, of Asheville said he voted for Trump because the president is a problem-solver who “had done as well as anybody would have done” in addressing the coronavirus pandemic.

Sidney McLaurin, a senior at Shaw University in Raleigh, said he voted for Biden in part because of the way Trump and his party handled economic assistance during the pandemic.

“I did not like how he handled the whole coronavirus situation,” McLaurin said. “There are a lot of struggling families out there, and we got only roughly around $1,200 for the stimulus package to last us seven months.”

Black voters were more likely to back Biden over Trump, but white voters were more likely to back Trump. College-educated voters were more likely to support Biden over Trump. Voters without a college degree were more likely to prefer Trump.

Both voters in cities and suburban voters were more likely to prefer Biden. But Trump was preferred among voters in small towns and rural areas.

Biden was trying to become the first Democratic presidential candidate to win the state since Barack Obama in 2008. Trump beat Hillary Clinton in North Carolina by 3.6 percentage points in 2016.


In the race for U.S. Senate, Democratic challenger Cal Cunningham led Republican Sen. Thom Tillis among voters under 45. Older voters appeared to prefer Tillis over Cunningham.

Black voters were more likely to prefer Cunningham, while white voters were more likely to support Tillis.

College-educated voters leaned toward Cunningham over Tillis. Voters without a college degree leaned toward Tillis over Cunningham.

Cunningham was preferred among both voters in cities and suburban voters, while voters in small towns and rural areas were more likely to back Tillis.


Democratic Gov. Roy Cooper won re-election by beating Republican Lt. Gov. Dan Forest. Cooper enjoyed an advantage among both voters under 45 and older voters.

Black voters were more likely to prefer Cooper over Forest, but Forest was preferred among white voters. College-educated voters were more likely to support Cooper while Cooper and Forest were about even among voters without a college degree.

Both voters in cities and suburban voters were more likely to back Cooper, but Forest had an edge over Cooper among voters in small towns and rural areas.


Some 18% of voters said the virus in the United States is completely or mostly under control, and 33% said it’s somewhat under control. Some 49% of voters think the coronavirus is not at all under control.


The coronavirus pandemic was top of mind for many voters in North Carolina. Some 40% said it is the most important issue facing the country today.

Voters also considered the economy a major issue, with 28% saying it ranked at the top.

Ten percent named health care, 8% named racism and 4% named law enforcement.


Tanya Bryant, who voted in Raleigh for Biden, said the government under Trump left people on their own during the economic downturn resulting from the pandemic.

“You’ve got people now who are trying to fight getting evicted because they didn’t want to lose their job, but they did, and now they can’t pay their bills,” Bryant said. “So we need to provide the kind of support to support those people.”

Backers of Trump in North Carolina said they favored him because of his business experience and pledges to keep taxes lower.

Paige Moore voted in Raleigh for Biden but expressed frustration with politicians of all stripes regarding the federal government’s failure to pass a second round of stimulus aid to boost the economy.

“I’m extremely disappointed in our elected officials on both sides and their inability to be able to negotiate the second CARES Act that was supposed to go out to everyone,” Moore said.


Among registered voters who chose not to cast a ballot in North Carolina, 25% said that was because they don’t like politics generally, 15% said they are concerned about being exposed to the coronavirus and 15% said they don’t like the candidates.

In North Carolina, 77% of nonvoters were younger than 45 and 82% did not have a college degree.


AP VoteCast is a survey of the American electorate conducted by NORC at the University of Chicago for Fox News, NPR, PBS NewsHour, Univision News, USA Today Network, The Wall Street Journal and The Associated Press. The survey of 3,684 voters in North Carolina was conducted for eight days, concluding as polls closed. Interviews were conducted in English and Spanish. The survey combines a random sample of registered voters drawn from the state voter file and self-identified registered voters selected from nonprobability online panels. The margin of sampling error for voters is estimated to be plus or minus 1.9 percentage points. Find more details about AP VoteCast’s methodology at

The Associated Press is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers. AP is neither privately owned nor government-funded; instead, it's a not-for-profit news cooperative owned by its American newspaper and broadcast members.
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