A Great Deal: ADF Offers $10 Tickets To Attract Young Audiences

Jun 12, 2014

Paul Taylor Dance Company
Credit ADF

The American Dance Festival kicks off today. ADF's mission is to support modern dance, and as a part of that they commission artists to create new work.

This year, there is a push to get a younger audience. Jodee Nimerichter directs the festival.

"I have to say I've had a lot of younger people come to me and say they'd love to see more, but they can't really afford it," she says.  So for the first time this year, $10 tickets are being offered for people 18-30 years old. You just need to show a valid ID.