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'Perfect Storm' Could Put Damper On Valentine's Day Sales

Valentine's Day
Leoneda Inge
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Florists across the state are working overtime to make sure the snow storm doesn’t wipe out Valentine’s Day sales.

A steady stream of customers in Chapel Hill made their way through the slush of melting snow to grab some flowers.

Charles House owns University Florist and Gifts on Franklin Street.  He says the snow and ice couldn’t have come at a worse time.

“It hindered people from coming in to be able to help us out, it also hindered any kind of delivery operation that we might have.  It’s just sort of like the perfect storm, so to speak," said House.

House says he hired a couple more delivery drivers to help get Valentine bouquets out the door.  Florists across the state are reporting many flower deliveries won’t be made until this weekend, if not canceled.

Fallon's Flowers in Raleigh told the Associated Press they called every customer with an order to make alternative delivery arrangements.

University Florist and Gifts has a message on its website that says they are unable to take orders online because of the inclement weather. 

Valentine's Day flower receipts come up to almost $2 billion dollars nationwide and can account for ten percent or more in annual sales for a small business.

Leoneda Inge is WUNC’s race and southern culture reporter, the first public radio journalist in the South to hold such a position. She also is co-host of the podcast Tested and host of the special podcast series, PAULI. Leoneda is the recipient of numerous awards from AP, RTDNA and NABJ. She’s been a reporting fellow in Berlin and Tokyo. You can follow her on Twitter @LeonedaInge.
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