Political Polling: The Power Of A Snapshot In Time

Oct 13, 2020

Political polling isn’t a crystal ball into election outcomes this November, but it is a useful tool to help us understand where certain groups of voters stand in a given point in time.

On this episode of the Politics Podcast, host Jeff Tiberii examines what makes a good poll, and what might make a survey less reliable. Courtney Kennedy, director of survey research at the Pew Research Center, provides a behind-the-scenes look at political polling. And David McLennan, director of the Meredith Poll in Raleigh, talks about the polling process in this battleground state of North Carolina.