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Political Polling: The Power Of A Snapshot In Time

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Political polling isn’t a crystal ball into election outcomes this November, but it is a useful tool to help us understand where certain groups of voters stand in a given point in time.

On this episode of the Politics Podcast, host Jeff Tiberii examines what makes a good poll, and what might make a survey less reliable. Courtney Kennedy, director of survey research at the Pew Research Center, provides a behind-the-scenes look at political polling. And David McLennan, director of the Meredith Poll in Raleigh, talks about the polling process in this battleground state of North Carolina.

Music in this episode includes:
Brain by Lobo Loco

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Jeff Tiberii covers politics for WUNC. Before that, he served as the station's Greensboro Bureau Chief.
Charlie Shelton-Ormond is a podcast producer for WUNC.