Bringing The World Home To You

© 2022 WUNC North Carolina Public Radio
120 Friday Center Dr
Chapel Hill, NC 27517
919.445.9150 | 800.962.9862
91.5 Chapel Hill 88.9 Manteo 90.9 Rocky Mount 91.1 Welcome 91.9 Fayetteville 90.5 Buxton 94.1 Lumberton 99.9 Southern Pines
Play Live Radio
Next Up:
Available On Air Stations

Cree's Bright Idea: Brand Its Own Light Bulb

Cree LED Light Bulb

Cree technology is in all types of lighting panels and fixtures, but now the Durham-based company has branded its own light bulb.  Cree says its LED light bulb is a big deal.  Mike Watson is a spokesman for Cree.

“Our tag line is the best thing since the light bulb and we believe it.  And we believe with the release of the Cree LED bulb we fundamentally are changing the way people use and view light forever,” said Watson. 

"The basic description is very simple.  We wanted to build something that looks like a light bulb, that lights like a light bulb, but only works better."

Wall Street agrees.  Goldman Sachs maintains its buy rating of Cree stock and even increased the price after yesterday’s announcement.  It’s too early to know what customers say, but analysts like the bulbs’ 10 year warranty.

The new LED bulbs look like a traditional light bulb, but cost a lot more.  The Cree bulbs range from $10 to $14 each, but the company says the bulbs quickly pay for themselves, lasting 25 times longer than the regular incandescent light bulb.  For now, the bulbs are exclusively being sold at The Home Depot. 

Leoneda Inge is WUNC’s race and southern culture reporter, the first public radio journalist in the South to hold such a position. She also is co-host of the podcast Tested and host of the special podcast series, PAULI. Leoneda is the recipient of numerous awards from AP, RTDNA and NABJ. She’s been a reporting fellow in Berlin and Tokyo. You can follow her on Twitter @LeonedaInge.
Related Stories
More Stories