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WUNC reports from Greensboro about Guilford County and surrounding area.

Civil Rights Museum Asks Greensboro For Financial Help

The International Civil Rights Center and Museum faces ongoing financial struggles, and the Greensboro mayor wants the city to take it over.
Jeff Tiberii

The Civil Rights Center and Museum in Greensboro has formally asked city leaders for $1.5 million in funding.

Since the museum opened in 2010, it has run an annual deficit and failed to meet attendance goals. Museum leaders floated the idea of asking the city to help fund educational programs.

That idea was greeted with little enthusiasm. This formal request says the money will be used to better promote the museum and its programs.

"I am not supportive of the plan that is currently on the table. I do not think that they have a viable marketing plan and I think that has to be looked at much closer," says council member Nancy Vaughn.

Vaughn says the museum’s model has not been successful to this point. A constant criticism of the facility is that visitors must take a guided tour. Museum organizers say a self-guided tour will be offered by the end of the year.

Since 1995, the City of Greensboro has provided the museum with $975,000 in planning and support. The City Council could vote on the issue August 5.

Jeff Tiberii is the co-host of WUNC's "Due South." Jeff joined WUNC in 2011. During his 20 years in public radio, he was Morning Edition Host at WFDD and WUNC’s Greensboro Bureau Chief and later, the Capitol Bureau Chief. Jeff has covered state and federal politics, produced the radio documentary “Right Turn,” launched a podcast, and was named North Carolina Radio Reporter of the Year four times.
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