Updated August 20, 2021 at 5:08 PM ET
Reggaetón is a hugely popular musical genre: Many have danced to Luis Fonsi and Daddy Yankee's "Despacito," a song with over 7 billion YouTube streams, or blared Shakira and Maluma's "Chantaje" from their radios. But few people actually know where reggaetón came from. While some trace the genre back to Puerto Rico, where many of the genre's most famous artists are proudly from, that's only part of its history. "But to tell the story right, we have to start in Panama," says Puerto Rican rapper Ivy Queen, a trailblazer of the sound.
Queen is the host of a new Spotify and Futuro Studios podcast called Loud, which explores the origins of reggaetón and promises "an incredible musical story about sex, race, drugs, censorship and, of course, perreo." Loud executive producers Marlon Bishop and Julio A. Pabón and producer Katelina "Gata" Eccleston joined NPR's Ailsa Chang to discuss the roots of reggaetón and how it came to be a fusion of many genres, including dancehall, reggae and hip-hop.
"[Reggaetón] went from a tool of resistance, to really a tool of movement," Eccleston explains, as Chang and the podcast team talk about the arrival of Jamaican immigrants in Panama and the melding of communities and cultures in the region. "People decided after all, 'You know what? We want to dance.' Dance is resistance as well. That's what perreo is, right? It's not just twerk music."
Loud is a bilingual podcast, meant to be accessible to a wide range of listeners. Bishop says, "The idea is that you know there are so many people in this country who are bilingual and enjoy hearing media and living their daily lives in both languages, and there's people who may not catch everything, but they'll catch enough to follow it along. And in this story, it just wouldn't make sense [to do it one way or the other]. It's inherently a spanglish story. From the beginning, it just was the natural way to produce this podcast."
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