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Ford and the promise of cheaper EVs

By Camila Domonoske

Published August 12, 2025 at 5:03 PM EDT

Ford announced they're putting billions into a Kentucky automotive plant to retool it to make EVs, starting with a midsize pickup that they say will be in the $30k price range.

Camila Domonoske

Camila Flamiano Domonoske covers cars, energy and the future of mobility for NPR's Business Desk.

See stories by Camila Domonoske

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Ford says it will roll out a cheaper electric pickup truck

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Ford announced it will retool its Louisville Assembly Plant to focus on electric trucks. Its goal: to bring down prices for U.S. buyers and compete with Chinese EV makers on the global market.
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