91.5 Chapel Hill 88.9 Manteo 90.9 Rocky Mount 91.1 Welcome 91.9 Fayetteville 90.5 Buxton 94.1 Lumberton 99.9 Southern Pines 89.9 Chadbourn

Rules Could Make TV Commercials Quieter

Your browser doesn’t support HTML5 audio

DAVID GREENE, HOST:

And our last word in business today is: CALM - C-A-L-M.

It's an acronym for a new law that takes effect today. It stands for the Commercial Advertisement Loudness Mitigation Act, and it means you won't have to jump for your TV remote the second commercials come on.

RENEE MONTAGNE, HOST:

The law says that the volume of commercials needs to be the same as the programs that they are coming out of. So something like this will no longer make you jump.

(SOUNDBITE OF TV COMMERCIAL)

MONTAGNE: Oh.

GREENE: I didn't jump, but I did want to turn it off.

(LAUGHTER)

GREENE: Well, the Federal Communications Commission adopted this new rule a year ago but gave the TV industry a year to comply with it. So if you get blasted by commercial that sends you diving for that remote, you can now report it to the FCC on its website and let them know.

That is the business news on MORNING EDITION from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne.

(SOUNDBITE OF MUSIC) Transcript provided by NPR, Copyright NPR.

  • Facebook
  • Twitter
  • LinkedIn
  • Email
More Stories
  1. Voting Firms Turn To Defamation Lawsuits To Counter False Claims
  2. Biden Policies Are A Green Light For Asylum-Seekers, Rep. Gimenez Says
  3. Volunteers In New York Find Missing Kangaroo
  4. For Rapper Drake, It Really Is As Easy As 1, 2, 3
  5. Fawzia Koofi On Afghan Peace: 'We Want To See This War End Tomorrow'