Search Engine Wars: Making Money Off Search

By Rick Karr
Published April 14, 2004 at 12:00 AM EDT
  • Facebook
  • Twitter
  • LinkedIn
  • Email

Your browser doesn’t support HTML5 audio

If Web users don't pay to search, how do search engines make money? In the third report in a five-part series about Internet search engines, NPR's Rick Karr traces the ways companies such as Google and Yahoo earn cash.

Copyright 2004 NPR

  • Facebook
  • Twitter
  • LinkedIn
  • Email
Rick Karr
Rick Karr contributes reports on the arts to NPR News. He is a correspondent for the weekly PBS public affairs show Bill Moyers Journal and teaches radio journalism at Columbia University.
See stories by Rick Karr
Stories From This Author
  1. American Museum of Natural History In New York Grappling With A Board Member Dilemma
  2. 'We Shall Overcome' Ruled Public Domain In Copyright Settlement
  3. William Eggleston's Music, Much Like His Photography, Thrives Off Ambiguity