Agritourism

A man rides a tractor on his farm.
Courtesy of Charity Moretz

In the summer, roadside stands full of seasonal produce and signs pointing to “pick-your-own berry” fields line North Carolina country roads. Hayrides and pumpkin patches are a fall staple. These farm activities make for a fun Saturday with the family or a bucolic addition to an Instagram grid. For many farmers, however, they are the legs they stand on. Agriculture is a big industry in North Carolina, yet an increasing number of small farms cannot afford to engage in only crop or livestock farming.

Visitors harvest lavender at Bluebird Hill Farm in Chatham County. Agritourism.
Bluebird Hill Farm

The Triangle foodie scene is growing its digital footprint. A new website called TriangleGrown launched by the Destination Marketing Organizations for Orange, Durham, Johnston, Chatham and Wake Counties aims to promote agritourism by being a go-to resource for people interested in exploring the local farming community.