"A thousand newspapers with the same front page" is how the Chinese have for decades described the enforced uniformity of the country's state-controlled media.
Now, one face increasingly dominates those front pages. It belongs to China's president, Xi Jinping, who has gone to extraordinary lengths to control the narrative about China.
"The party controls the media, and of course, that means it controls the message," says University of Hong Kong media expert David Bandurski. "And basically, Xi Jinping is the message."