STEVE INSKEEP, HOST:
Good morning, I'm Steve Inskeep. McDonald's hopes you'll be so hungry you will eat the utensils. The chain that made its name selling food you eat with your bare hands is promoting a fork - actually, a frork. I think that's it - frork - F-R-O-R-K, a French fried fork. Instead of tines, the pointy parts of the fork, it has a hole where you stick French fries to look like tines. McDonald's calls the frork desperately innovative, which is true because sales are down. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.
