Bringing The World Home To You

© 2024 WUNC North Carolina Public Radio
120 Friday Center Dr
Chapel Hill, NC 27517
919.445.9150 | 800.962.9862
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
WUNC End of Year - Make your tax-deductible gift!

IKEA Launches New Marketing Campaign

DAVID GREENE, HOST:

Good morning, I'm David Greene. IKEA, the Swedish home goods store, has a new marketing campaign. It really redefines retail therapy. They're giving products nicknames based on what personal problems they solve. A pair of scissors is listed under My Son Plays Too Much Computer Games. There's He Doesn't Text Me Back. That's a USB charger. And if you buy How To Say I'm Not Interested, you are purchasing a garlic press. What about it's Monday and I need something to kickstart my brain? It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

More Stories