Bringing The World Home To You

© 2021 WUNC North Carolina Public Radio
120 Friday Center Dr
Chapel Hill, NC 27517
919.445.9150 | 800.962.9862
91.5 Chapel Hill 88.9 Manteo 90.9 Rocky Mount 91.1 Welcome 91.9 Fayetteville 90.5 Buxton
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

How Drug Ads Try To Make You Remember The Good, Forget The Bad

(Molly Ferguson/STAT)
(Molly Ferguson/STAT)

It’s rare to watch television these days and not see an ad for some kind of prescription drug: Viagra, Cialis, Zoloft, Prozac, Nasonex, Spiriva, the list goes on. Always, those ads include a rattling off of potentially dangerous side effects, something drug companies are required by law to include.

Here & Now’s Jeremy Hobson talks with Megan Thielking, a reporter with the national health and medicine publication STAT, about the different strategies those companies – and the voice actors they hire – use to distract you from those negative side effects, or make them harder to process.

Guest

Copyright 2021 NPR. To see more, visit https://www.npr.org.