Bringing The World Home To You

© 2021 WUNC North Carolina Public Radio
120 Friday Center Dr
Chapel Hill, NC 27517
919.445.9150 | 800.962.9862
91.5 Chapel Hill 88.9 Manteo 90.9 Rocky Mount 91.1 Welcome 91.9 Fayetteville 90.5 Buxton
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

IHOP's Updated Logo Turns That Frown Upside Down

RENEE MONTAGNE, HOST:

Good morning. I'm Renee Montagne. The International House of Pancakes has the slogan, come hungry, leave happy, but there's been something off about that. IHOP's logo had a red curve running under the letters, IHOP, upside-down and looking, well, a lot like a frowny face. IHOP's marketing chief told BuzzFeed people don't want negative attitudes with their pancakes. So its new logo has that frown turned upside-down into a big, red grin. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

More Stories