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Startup Aims To Score With World Cup

Boston startup Dashbell is capitalizing on the crowds gathering in Brazil. (Nelson Antoine/AP)
Boston startup Dashbell is capitalizing on the crowds gathering in Brazil. (Nelson Antoine/AP)

The World Cup finals kicked off yesterday in Brazil. For the roughly 70,000 Brazilian immigrants in Massachusetts, the opening match between the host nation and Croatia was a reason to leave work early.

But one Boston startup is looking to the World Cup for more work.

From the Here & Now Contributors Network, Curt Nickisch of WBUR has the story of a small company using the global competition to prove its worth on a bigger stage.

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