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What Runs Through Your Mind As Your Plane Is Crashing?

Now imagine being in a plane with no sound. And then he says three words — the most unemotional three words I've ever heard. He says, 'Brace for impact.'

Part 2 of theTED Radio Hourepisode Turning Points.

About Ric Elias' TEDTalk

In January 2009, businessman Ric Elias had a front-row seat on Flight 1549, the plane that crash-landed in the Hudson River in New York. On the TED stage, Elias tells his story for the first time, including how the crash changed his approach to life, love and family.

About Ric Elias

Businessman Ric Elias was born in Puerto Rico and came to the United States to attend college. He is now the CEO and co-founder of Red Ventures, a firm that helps companies find new customers online.

In January 2009, his life changed when he found himself on Flight 1549, the plane that crash-landed in the Hudson River.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

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