With gas at around $3 per gallon, it would seem a good time for automakers to step up their marketing of small cars. Honda, Nissan, GM and Toyota are introducing new fuel efficient, sub-compacts to the U.S. market. The cars are finding some unexpected buyers.
In the automotive world, some names provoke an immediate reaction. One is Malcolm Bricklin, who helped bring the Subaru to the United States in the 1960s. Now he wants to bring Chinese cars to the U.S. market.
The automaker confirms it will invest more in Mexico. A formal announcement follows the apparent leak of an internal coporate document to Detroit-area newspapers. The memo detailed a multi-year investment strategy.