Bringing The World Home To You

© 2022 WUNC North Carolina Public Radio
120 Friday Center Dr
Chapel Hill, NC 27517
919.445.9150 | 800.962.9862
91.5 Chapel Hill 88.9 Manteo 90.9 Rocky Mount 91.1 Welcome 91.9 Fayetteville 90.5 Buxton 94.1 Lumberton 99.9 Southern Pines
Play Live Radio
Next Up:
Available On Air Stations

'Tupperware!' the Movie

Just after World War II, Tupperware was invented. Earl Tupper, a reclusive but ambitious inventor looking for a discovery that would change American life, created the unspillable, plastic containers with their revolutionary air-tight, waterproof seals.

But his product was not an instant hit, and sales were small. It seemed his invention was stale. But then Tupper met Brownie Wise. She was a divorced woman from rural Georgia, with no more than an eighth grade education. Not exactly the ideal 1950s woman. But Wise came up with a sales strategy that would ignite the Tupperware empire: women throwing parties at their homes to sell Tupperware.

Tupperware!, a documentary airing Feb. 9 on PBS' American Experience, tells the story of Wise and Tupperware. NPR's Melissa Block, host of All Things Considered, talks with the film's director, Laurie Kahn-Leavitt.

Copyright 2022 NPR. To see more, visit

Stories From This Author