wine industry

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The word “rosé” may conjure up memories of cheap wine from boxes or bottles with screw caps. It used to be sweet, cheap and often passed over by serious wine drinkers. Today, rosé has become as much a lifestyle as it is a wine. Perhaps it’s the vibrant pink color or the change in the way rosé is produced, either way millennials are devoted to the beverage, creating hashtags, blogs and even playlists dedicated to the rosé experience. 

Kaleb Fulgham / Flickr/Creative Commons, https://flic.kr/p/cNUvr5

North Carolina viticulture has blossomed into a $2 billion industry. It's got tourism to thank for the growth.