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Tagged: Libraries

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Arts & Culture
12:42 pm
Mon May 20, 2013

Mad Men Mondays: Episode 8 Analyzed By Duke's Hartman Center

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Credit Hartman Center, Rubenstein Library, Duke University
Episode 8 mentioned soup. This 1958 ad for Campbell's Soup is something the Mad Men characters might have seen.
Credit Hartman Center, Rubenstein Library, Duke University
A 1960 advertisement for a Ford Falcon Wagon
Credit Hartman Center, Rubenstein Library, Duke University
Episode 8 contained a reference to Admiral radios. Here's an ad for one from the Mad Men era.
Credit Hartman Center, Rubenstein Library, Duke University
In episode 8, Don tries to come up with an ad for Chevy. This The is a real ad from1968 for the Chevy Impala.
Credit Hartman Center, Rubenstein Library, Duke University
A hair color ad from ColorEssence.
Credit Hartman Center, Rubenstein Library, Duke University
Hermes Green Machine ad for typewriters and other office machines.
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By and Lynn Eaton

This is a weekly column written by the Hartman Center, part of Duke University's Rubenstein Library that studies advertising history. Each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column (originally posted on their blog) written by Lynn Eaton and the Hartman Center.

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Arts & Culture
2:50 pm
Mon May 13, 2013

Mad Men Mondays: Duke's Hartman Center Explores Episode 7

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Credit Repository: Hartman Center, Rubenstein Library, Duke University
"Give him the children's aspirin more doctors recommend"
Credit Repository: Hartman Center, Rubenstein Library, Duke University
"When it comes to good habits, are they ever too young?" as found in the Ladies Home Journal, June, 1968
Credit Repository: Hartman Center, Rubenstein Library, Duke University
"Break out the frosty bottle, boys, and keep your tonics dry!"
Madmen Modays Cessna
Credit Repository: Hartman Center, Rubenstein Library, Duke University
"If I can fly, you can fly"
Credit Repository: Hartman Center, Rubenstein Library, Duke University
"The JETS are coming!"
Credit Repository: Hartman Center, Rubenstein Library, Duke University
Robert F. Kennedy, Newsweek Cover June 17, 1968
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By and Jacqueline Wachholz

This is a weekly column written by the Hartman Center, part of Duke University's Rubenstein Library that studies advertising history. Each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column (originally posted on their blog) written by Jacqueline Wachholz and the Hartman Center.

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Arts & Culture
3:09 pm
Mon May 6, 2013

Mad Men Mondays: The Hartman Center Tackles Episode 6

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Mad Men Mondays
Credit John W. Hartman Center, Duke University Rubenstein Library
The Hartman Center at Duke's Rubenstein Library releases another Mad Men Mondays post.
Credit John W. Hartman Center, Duke University Rubenstein Library
In the latest Mad Men episode, there were references to paint fumes.
Credit John W. Hartman Center, Duke University Rubenstein Library
This Jim Beam ad would have been similar to the ones seen by characters on Mad Men in 1968.
Credit John W. Hartman Center, Duke University Rubenstein Library
Now one of the largest ad firms in the world, JWT went public in 1969. On episode 6, Mad Men's SCDP thinks about going public.
Credit John W. Hartman Center, Duke University Rubenstein Library
This Mustang ad appeared in Life, Look, and the Saturday Evening Post in 1968.
Credit John W. Hartman Center, Duke University Rubenstein Library
Last night's episode referenced Pinot Noir. This 1968 ad would've been seen by Mad Men characters in that year.
Credit John W. Hartman Center, Duke University Rubenstein Library
Shalimar perfume was referenced in Mad Men's episode 6 Sunday night.
Credit John W. Hartman Center, Duke University Rubenstein Library
A wrapping paper ad from Hallmark, 1968.
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By and Jacqueline Wachholz

Starting today, WUNC will begin publishing the latest "Mad Men Monday" column written by the Hartman Center. A part of Duke University's Rubenstein Library, the Hartman Center studies advertising history, and each Monday they dig through their archive to find ads for items referenced in the latest Mad Men episode. Here is this week's column, written by Jacqueline Wachholz and the Hartman Center (originally posted here):

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Arts & Culture
5:00 am
Sat May 4, 2013

Duke's Hartman Center Uses 'Mad Men' To Explore Ad History

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Credit courtesy of Hartman Center, Rubenstein Library, Duke University.
An ad for Sheraton Hotels in Hawaii
Credit courtesy of Hartman Center, Rubenstein Library, Duke University.
On Mad Men, Heinz is a big player in the lives of competing ad agencies in 1968.
Credit courtesy of Hartman Center, Rubenstein Library, Duke University.
Ad for Jaguar, a company which Don Draper helped win over in the show.
Credit courtesy of Hartman Center, Rubenstein Library, Duke University.
An ad by Dow Corning for silicone.
Credit courtesy of Hartman Center, Rubenstein Library, Duke University.
Avon is mentioned in season 6.
Credit courtesy of Hartman Center, Rubenstein Library, Duke University.
An ad for formal wear.
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By

AMC’s new Mad Men season debuted in April and has a lot of people talking. Locally, it’s creating a buzz at the Hartman Center, part of Duke's Rubenstein Library which specializes in advertising and marketing history. The center is an international resource for all things ad-related, and their archives are full of the sort of ads seen on Mad Men.

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