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Tagged: Cree

Business & Economy
7:26 am
Wed March 6, 2013

Cree's Bright Idea: Brand Its Own Light Bulb

Credit www.cree.com
Cree's new LED light bulb looks like a traditional light bulb, with a fatter neck.
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Cree technology is in all types of lighting panels and fixtures, but now the Durham-based company has branded its own light bulb.  Cree says its LED light bulb is a big deal.  Mike Watson is a spokesman for Cree.

“Our tag line is the best thing since the light bulb and we believe it.  And we believe with the release of the Cree LED bulb we fundamentally are changing the way people use and view light forever,” said Watson. 

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Business & Economy
5:30 pm
Thu August 18, 2011

Cree Acquires LED-Making Competitor

Credit cree.com
Cree's LED streetlights on Franklin St. in Chapel Hill
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Durham-based LED light maker Cree is acquiring one of its competitors. The company announced it's buying Wisconsin-based Ruud Lighting for around $525 million. Commercial industries have been moving towards L-E-D lighting because it uses less energy and is less costly to maintain. Cree spokeswoman Michelle Murray says Ruud's experience selling outdoor lighting will complement Cree's lineup of indoor lighting fixtures.

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