Bringing The World Home To You

© 2024 WUNC North Carolina Public Radio
120 Friday Center Dr
Chapel Hill, NC 27517
919.445.9150 | 800.962.9862
91.5 Chapel Hill 88.9 Manteo 90.9 Rocky Mount 91.1 Welcome 91.9 Fayetteville 90.5 Buxton 94.1 Lumberton 99.9 Southern Pines 89.9 Chadbourn
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

The Micro-Franchising Model

Researchers and business experts in developing countries are meeting at UNC Chapel Hill to discuss one of the newest models to help move people out of poverty.

This new business model is called micro-franchising.   It’s different from micro-enterprises which involve small amounts of seed money to help a poor person become an entrepreneur. Jason Fairborne is the author of Micro-Franchising – Creating Wealth at the Bottom of the Pyramid.  He says micro-franchising can help more people:

"With micro-franchising is we want to help alleviate that creative burden and allow people to be business owners without being entrepreneurs."

An example is helping people sell air time for cell phones.  Experts say they have seen this model work in Africa, Asia and South America.

Leoneda Inge is the co-host of WUNC's "Due South." Leoneda has been a radio journalist for more than 30 years, spending most of her career at WUNC as the Race and Southern Culture reporter. Leoneda’s work includes stories of race, slavery, memory and monuments. She has won "Gracie" awards, an Alfred I. duPont Award and several awards from the Radio, Television, Digital News Association (RTDNA). In 2017, Leoneda was named "Journalist of Distinction" by the National Association of Black Journalists.
Stories From This Author