http://wunc.org en http://wunc.org/post/crees-bright-idea-brand-its-own-light-bulb <p>Cree technology is in all types of lighting panels and fixtures, but now the Durham-based company has branded its own light bulb.&nbsp; Cree says its LED light bulb is a big deal.&nbsp; Mike Watson is a spokesman for Cree.</p><p>“Our tag line is the best thing since the light bulb and we believe it.&nbsp; And we believe with the release of the Cree LED bulb we fundamentally are changing the way people use and view light forever,” said Watson.&nbsp;</p> Wed, 06 Mar 2013 12:26:37 +0000 Leoneda Inge 11543 at http://wunc.org Cree's Bright Idea: Brand Its Own Light Bulb http://wunc.org/post/cree-acquires-led-making-competitor <p></p><p>Durham-based LED light maker <a href="http://www.cree.com/" target="_blank">Cree</a> is acquiring one of its competitors. The company announced it's buying Wisconsin-based Ruud Lighting for around $525 million. Commercial industries have been moving towards L-E-D lighting because it uses less energy and is less costly to maintain. Cree spokeswoman Michelle Murray says Ruud's experience selling outdoor lighting will complement Cree's lineup of indoor lighting fixtures. Thu, 18 Aug 2011 21:30:00 +0000 Jeremy Loeb 8223 at http://wunc.org Cree Acquires LED-Making Competitor